what? – capsule collection of sportwear and casuals for SS24
why? – homage to the hotel, bbuc typography history and reincarnation of the unicorn
when – SS24
responsibities:
- contributed to product development and feasibility evaluation
- managed manufacturer orders and ensured on-time delivery
- oversaw inventory flow from import to warehouse to export
- conducted quality assurance on samples and final products
creative & campaign production
- coordinated and prepared the studio photoshoot
- supported the campaign shoot with wardrobe, venue, and logistics to ensure smooth execution
e-commerce & catalog management
- uploaded and maintained product data in shopify
- tracked stock allocation, including ambassador distribution, and kept accurate cost records
finance & vendor relations
- tracked project finances, collected invoices, and negotiated payment terms with vendors
community & launch activation
- organised the soft-launch group ride, including ambassador sizing and logistics
- gathered post-launch feedback from ambassadors and community to support future projects
who?
worked together closely with the founders, designer, and accountant, while coordinating with ambassadors, manufacturers, and creative partners such as models and photographers.
phases: ideation, development and production, launch prep, launch and rollout
any problems/learnings?
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Sporting Business Handwriting
HOT summer
all roads lead to Brilli
edo is 🐐
what3words
images:
- BTS pics
- final campaign images
- final studio images
- group ride images
- hotel images